Coca-Cola Smiles
I collaborated on the creation of Coca-Cola Smiles, crafting an interactive experience where smiles reward Coca-Cola cans
In partnership with Coca-Cola, Intel and Ava Retail, Coca-Cola Smiles aimed to create a memorable and fun experience, combining cutting-edge technology with brand engagement. This innovative display unit encouraged customer interaction by dispensing free Coca-Cola cans only when users smiled. My role involved connecting the visual elements with the underlying technology to ensure a seamless, enjoyable user journey. I collaborated closely with both the Coca-Cola team and manufacturers, aligning the experience with Coca-Cola’s brand and engagement goals.
- Collaborated with Coca-Cola and Ava Retail teams to develop the concept and execution of the interactive unit
- Designed the user experience to be visually engaging and intuitive
- Ensured technical integration, linking visuals with sensor technology to detect and respond to smiles
Intel RealSense
For the Coca-Cola Smiles project, Intel RealSense Creative cameras provided real-time facial data to create an interactive, smile-driven experience. These cameras precisely detected user expressions and demographics, ensuring only genuinely smiling customers received a Coca-Cola. These insights enhanced the engagement experience and provided Coca-Cola with valuable consumer data.
- Smile Detection
- Age Capture
- Gender Capture
- Facial Expression Tracking
Facial Recognition
Leveraging Intel RealSense cameras, we developed proprietary software to track and measure users’ smiles with precision. This technology ensured that users genuinely engaged by smiling to a certain degree before a can of Coca-Cola was dispensed. The RealSense cameras interfaced seamlessly with our software, enabling a dynamic, responsive interaction. Based on users’ smiles, the system displayed customised messaging, such as prompts to “Smile a little more!”—creating an engaging, interactive experience that enhanced brand connection.
Analytics & Reporting
With our proprietary technology, we provided Coca-Cola with comprehensive analytics and reporting via a robust cloud-based SaaS platform built on Microsoft Azure. This platform offered Coca-Cola valuable insights, including user preferences, wait times, total engagement metrics, and more. Through seamless integration with cloud and BIM technologies, we delivered high-level data visualisations and reports, enabling Coca-Cola to gauge the effectiveness of the campaign, monitor consumer behaviour, and refine future strategies based on real-time and historical data.
